Intended to “welcome slackers worldwide”, Troxler’s imprint is set to encompass not only music, but fusions of art and apparel.
Its debut release is the long-awaited track from the DJ and producer ‘Pills’, a low-slung acid groover.
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“Welcome, the playground is open. This is my latest fantasy – and my new label,” he says. “My swan song, my legacy act. I’ve never had a label just for me. All my ideas; no filter. No compromise. I’m sick of cool, of posture.
“I wanted to make something that represented me, you and everyone I know. The anti-hero, the kids who could have done it but didn’t care to try. The slacker. And believe me, it’s going to get weird. A channel into my strange, dark and bizarre mind. Join me.”
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Niamh Ingram is Mixmag’s Weekend Editor, follow her on Twitter
Written by: Tim Hopkins