The study, conducted in January 2023 across a pool of 1,999 people, showed that nine out of 10 people believe the ticketing industry should be made safer, while 87% of those surveyed said ticket prices should be capped for resale.
A further 60% of those surveyed said that they believe dynamic pricing – a process of surging ticket prices dependent on time and demand – is unfair, while only 3.6% of people agreed with the process.
“The opinion of the UK public is clear, and these results support our mission to revolutionise ticketing so that the fans come first,” said Mike Robsinson, UK lead at TicketSwap.
“For too long ticket re-sale prices have reached extortionate levels, pricing out even the most dedicated of fans. TicketSwap offers ticket prices that, more often than not, are face value or below,” he added.
Also among those surveyed, 53% of respondents said that they had previously purchased second-hand tickets, of which 70% said they would no longer continue to do for fear of ticket touts and scammers. Almost half said they had been a victim of resale fraud in the past.
30% of people also added that they wouldn’t buy a ticket on resale due to prices being too high. Many of those surveyed called for action, and believe ticket prices should be capped on resale.
TicketSwap’s survey was conducted in light of the recent tragic incident at The O2 Academy in Brixton, where two people lost their lives following a crowd crush blamed on ticket touts and staff allegedly taking bribes on the door of the venue.
Gemma Ross is Mixmag’s Editorial Assistant, follow her on Twitter
Written by: Tim Hopkins