Louis Vuitton menswear names Pharrell Williams as new creative director

Williams’s first collection will come in June 2024 at the Paris Fashion Week.

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On top of the previous work with LV, Williams has collaborated with other luxury brands like Chanel and Moncler, as well as having a partnership with Adidas Originals.

As one of the world’s most eminent producers, Williams has a long and storied musical career. He first rose to prominence as part of The Neptunes in the 1990s, before becoming the lead vocalist of N.E.R.D.

His 2013 collaboration with Daft Punk on ‘Get Lucky’ saw him win the GRAMMY awards for Record of the Year and Best Pop Duo/Group Performance.

He has also worked with the likes of Snoop Dogg, Britney Spears, Robin Thicke and Kelis.

Williams’s predecessor Abloh became the first Black creative director for LV’s menswear section in 2018. Known for incorporating aspects of streetwear and hip hop culture into the luxury clothes, his work helped to bring LV’s clothes to a more diverse, younger audience.

Isaac Muk is Mixmag’s Digital Intern, follow him on Twitter